Welcome to Juls’ Psychology!

Dr. Julika Novkova, Ph.D.

Business Psychologist | Fractional Director of “Human Systems & Dynamics” | C-level Business Development | Certified Executive AI Psychology | CEO & Founder of Juls’ Psychology & InnovaCeption

Др. Юлика Новкова PhD Бизнес психолог, Организационен консултант и Сертифициран бизнес треньор

Julika brings visionary leadership as a business psychologist to the C-suite. Her strategic, proprietary approaches and insights guide leaders, teams, and organizations toward success through innovative solutions and a human-centered presence.


Your personal business psychologist and coach believes in you. Sometimes, that is all you need to keep moving.


 

Юлика Новкова, PhD Бизнес психолог и организационен консултант
Photo: Personal archive

About Julika

I am a Business Psychologist, Organizational Consultant, Certified Business Trainer, university lecturer, mentor, and entrepreneur. I founded Juls’ Psychology (Bulgaria & International) and created InnovaCeption International and Autopoiesis 4.0.

For nearly 15 years, I have helped facilitate the humane and effective management of people, processes, and tasks without professional burnout. I achieve this through innovative, transformational meta-models for goal setting, decision-making, and navigating difficult emotions.

My Philosophy: Meaning Over Burnout

Every stage of life presents new situations for which we may be neither prepared nor equipped. In my work, I prioritize a sense of support, understanding, and ease. Together, we find the tools to:

  • Discover personal meaning through professional activity.
  • Burn with passion for ideas without burning out in the workplace.
  • Generate opportunities by studying what sabotages us and what can go wrong at the decision-making and implementation levels.

I empower people to achieve “absolute self-belonging”—taking control of their world to find an anchoring “I am.” I create custom toolkits for every individual or business, ensuring highly focused and effective results.

Expertise & Methodology

My work is based on a systemic analysis of human systems in business across three levels:

  1. Objective Reality: The physical and digital world in which we operate.
  2. Subjective Reality: How we interpret and interact with others, systems, and events.
  3. Semi-Reality: The “Fourth Dimension”—the pocket of time and logic created when humans interact with Artificial Intelligence (AI).

Professional Services

  • Strategic “Human2Human” (H2H) Consulting: Deep analysis of human behavior (online and offline) to optimize organizational structures and creative potential.
  • Psychological Counseling: Individual, group, and organizational diagnostics to identify hidden challenges in leadership and company culture.
  • Certified Business Trainer: Empowering leaders in public speaking, effective communication, and the psychology of sales.
  • HR & Recruitment Sales Specialist: Helping HR professionals apply sales psychology to attract and connect with high-value talent.
  • ICT & Digital Tools Expert: Assisting organizations in digital readiness, efficiency software, and building a strong professional online presence.

Academic Background & Qualifications

  • PhD in Organizational Psychology (2019)
  • M.A. in Organizational Psychology (2012)
  • B.A. in Psychology (2009)
  • Accreditations: Certified Business Trainer, Sales Expert for HR, and ICT Expert.
  • Academic Role: Visiting Lecturer at the University of National and World Economy (UNWE).

Blitz Interview with Julika

  • Daily Passion: Inventing new strategies and finding—or creating—new paths for development.
  • Unique Skills: I am a visual and non-linear thinker. My logic is abstract, which is where human curiosity and innovation are born.
  • Personal Motto: “The most important resource for your success is YOU!”
  • Hobbies: Recharging through music, nature, cooking, and traveling. I believe knowledge exists to be shared, which is why I contribute freely through podcasts, articles, and media.

“Don’t consume someone else’s reality; create your own.”



Д-р Юлика Новкова Бизнес психолог, организационен консултант и екзекютив треньор

 


Не консумирай чужда реалност, създай си своя собствена

Знам, че понякога е твърде трудно да продължим и че губим смисъл и желание да творим и създаваме. Вярвам, че заедно ще намерим как да минеш и през този сложен етап в личен или бизнес план. Защото вярвам в теб и  в смисъла от твоя труд, мисли и идеи.

#ТиИмашЗначение, сподели историята си:

Бизнес психолог: развивай се с нас - за теб и за твоя бизнес - намери решения

Клиентите на Juls’ Psychology споделят:


ВРЪЗКИ С ОБЩЕСТВЕНОСТТА: Медийни изяви и Стратегически партньори

ВРЪЗКИ С ОБЩЕСТВЕНОСТТА: Медийни изяви и Стратегически партньори

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