Dr. Julika Novkova, Ph.D.
Business Psychologist | Fractional Director of “Human Systems & Dynamics” | C-level Business Development | Certified Executive AI Psychology | CEO & Founder of Juls’ Psychology & InnovaCeption

Julika brings visionary leadership as a business psychologist to the C-suite. Her strategic, proprietary approaches and insights guide leaders, teams, and organizations toward success through innovative solutions and a human-centered presence.
Your personal business psychologist and coach believes in you. Sometimes, that is all you need to keep moving.

About Julika
I am a Business Psychologist, Organizational Consultant, Certified Business Trainer, university lecturer, mentor, and entrepreneur. I founded Juls’ Psychology (Bulgaria & International) and created InnovaCeption International and Autopoiesis 4.0.
For nearly 15 years, I have helped facilitate the humane and effective management of people, processes, and tasks without professional burnout. I achieve this through innovative, transformational meta-models for goal setting, decision-making, and navigating difficult emotions.
My Philosophy: Meaning Over Burnout
Every stage of life presents new situations for which we may be neither prepared nor equipped. In my work, I prioritize a sense of support, understanding, and ease. Together, we find the tools to:
- Discover personal meaning through professional activity.
- Burn with passion for ideas without burning out in the workplace.
- Generate opportunities by studying what sabotages us and what can go wrong at the decision-making and implementation levels.
I empower people to achieve “absolute self-belonging”—taking control of their world to find an anchoring “I am.” I create custom toolkits for every individual or business, ensuring highly focused and effective results.
Expertise & Methodology
My work is based on a systemic analysis of human systems in business across three levels:
- Objective Reality: The physical and digital world in which we operate.
- Subjective Reality: How we interpret and interact with others, systems, and events.
- Semi-Reality: The “Fourth Dimension”—the pocket of time and logic created when humans interact with Artificial Intelligence (AI).
Professional Services
- Strategic “Human2Human” (H2H) Consulting: Deep analysis of human behavior (online and offline) to optimize organizational structures and creative potential.
- Psychological Counseling: Individual, group, and organizational diagnostics to identify hidden challenges in leadership and company culture.
- Certified Business Trainer: Empowering leaders in public speaking, effective communication, and the psychology of sales.
- HR & Recruitment Sales Specialist: Helping HR professionals apply sales psychology to attract and connect with high-value talent.
- ICT & Digital Tools Expert: Assisting organizations in digital readiness, efficiency software, and building a strong professional online presence.
Academic Background & Qualifications
- PhD in Organizational Psychology (2019)
- M.A. in Organizational Psychology (2012)
- B.A. in Psychology (2009)
- Accreditations: Certified Business Trainer, Sales Expert for HR, and ICT Expert.
- Academic Role: Visiting Lecturer at the University of National and World Economy (UNWE).
Blitz Interview with Julika
- Daily Passion: Inventing new strategies and finding—or creating—new paths for development.
- Unique Skills: I am a visual and non-linear thinker. My logic is abstract, which is where human curiosity and innovation are born.
- Personal Motto: “The most important resource for your success is YOU!”
- Hobbies: Recharging through music, nature, cooking, and traveling. I believe knowledge exists to be shared, which is why I contribute freely through podcasts, articles, and media.
“Don’t consume someone else’s reality; create your own.”

Не консумирай чужда реалност, създай си своя собствена
Знам, че понякога е твърде трудно да продължим и че губим смисъл и желание да творим и създаваме. Вярвам, че заедно ще намерим как да минеш и през този сложен етап в личен или бизнес план. Защото вярвам в теб и в смисъла от твоя труд, мисли и идеи.
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